The project aimed to design and develop colorways for ASICS performance footwear, blending global consumer insights with seasonal trends for Autumn/Winter 2025. The focus was on three shoe models—Versablast 3, Dynablast 4, and Novablast 4—with each colorway reflecting functionality, cost efficiency, and aesthetic appeal. Women's colorways, including Radiant Drift, Arctic Flame, and Terra Solace, align with the Americas’ vibrant energy, Asia’s minimalist modernity, and Europe’s connection to nature and tradition. For the men’s designs, Lunar Horizon, Crimson Frost, and Solar Ember reflect themes of motion, resilience, and camaraderie, addressing the dynamic needs of global male consumers.
The CMF design blends performance functionality with aesthetic appeal, creating an inclusive and harmonious color experience that balances boldness, subtlety, and seasonal relevance while resonating with diverse global audiences.
2. Moodboards & Seasonal Narratives
3. Color Palette Development
4. Iterative Design Process.