Nike Air Max 1: Color and Material Design

The challenge was to reimagine the iconic Nike Air Max 1, blending its classic design elements with modern materials, sustainability, and current trends in both performance and lifestyle footwear. The aim was to enhance the performance functionality of the shoe while making it more versatile.

The CMF design blends modern design and sustainability with classic appeal, aligning with key fashion trends. The knit uppers enhance breathability and flexibility, offering comfort for both casual and athletic use, while recycled synthetic overlays provide structure and durability, reflecting the shift toward eco-friendly materials and conscious consumption. The iconic visible Air unit has been refined for a more modern, minimalist aesthetic, bridging timeless streetwear style with performance-driven innovation, making it ideal for today's style-conscious, sustainability-focused consumer.

1. Market Research & Trend Analysis
2. Sketches & CADs
3. Material & Color Spec Sheets
4. 3D Renderings