The challenge for the Sporty Couture project was to create a line of footwear that seamlessly blends the high-performance demands of modern athletics with the cultural resurgence of nostalgic sports styles, particularly focusing on the revival of varsity-inspired fashion. The goal was to design shoes that provide top-tier functionality for athletes, while also maintaining a strong visual appeal for fashion-conscious consumers. This required balancing innovative materials, such as engineered knit sock liners and ripstop uppers with DWR coating, with a vibrant, dynamic color palette that celebrates both classic and contemporary sports aesthetics
2. Trend Analysis
3. Material Selection & Colorways